Mad Science Software: App Studio Privacy Policy

Effective date: June 24, 2026

This Privacy Policy explains how Mad Science Software B.V. ("Mad Science Software," "we," "us," or "our"), the app studio and consultancy founded by James Youngquist, collects and uses information when you visit madsciencesoftware.dev (the "Site") or contact us through it.

1. Who We Are

Mad Science Software B.V. is a private limited company established in the Netherlands. We are the data controller responsible for the personal data described in this policy.

2. Information We Collect

Information you give us. When you fill out the contact form on the Site, you provide information such as your name, email address, and the details of your message. We use this solely to read and respond to your inquiry.

Information collected automatically. We use Google Ads conversion tracking to measure whether visitors who reach the Site through our advertising go on to submit the contact form. This is done using cookies or similar identifiers set by Google. It tells us that a form submission occurred and helps us understand which ads are effective. We do not use it to build a profile of you.

We do not run Google Analytics or any other analytics or tracking service on the Site beyond the Google Ads conversion measurement described above.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiry and communicate with you about a potential project or engagement;

  • Measure the effectiveness of our advertising; and

  • Maintain the security and proper functioning of the Site.

4. Legal Bases for Processing (GDPR)

Where the GDPR applies, we rely on the following legal bases:

  • Contact form data: our legitimate interest in responding to inquiries and, where relevant, taking steps at your request prior to entering into a contract.

  • Google Ads conversion cookies: your consent, which you may withdraw at any time.

5. Cookies and Google Ads Conversion Tracking

The Site uses cookies and similar technologies for two purposes: those strictly necessary to operate the Site, and the Google Ads conversion cookies described in Section 2.

Non-essential cookies, including the Google Ads conversion cookies, are only set where required consent has been obtained. You can manage or withdraw consent through the Site's cookie controls, and you can opt out of personalized Google advertising at any time through Google's Ads Settings (https://adssettings.google.com) and review Google's practices at https://policies.google.com/technologies/ads.

6. Sharing and Service Providers

We do not sell your personal data, and we do not share it with third parties for their own marketing.

We do rely on a small number of service providers who process data on our behalf so the Site can function:

  • Framer, which hosts the Site and delivers contact-form submissions to our email inbox;

  • our email provider, through which we receive and store your inquiry; and

  • Google, which provides the advertising conversion measurement described above.

These providers may only process your information to provide services to us, and may not use it for their own purposes except as described in their own policies. We may also disclose information where required by law.

7. Data Retention

We retain contact-form inquiries for as long as needed to respond to you and, where a working relationship develops, for the duration of that relationship and a reasonable period afterward. After that, we delete or anonymize the information unless we are legally required to keep it.

8. International Data Transfers

Google is based in the United States, so the conversion-tracking data may be processed outside the European Economic Area. Where this occurs, such transfers are covered by safeguards such as the EU Standard Contractual Clauses or an applicable adequacy decision.

9. Your Rights

If you are in the European Economic Area, the United Kingdom, or Switzerland, you have the right to access, correct, delete, restrict, or object to our processing of your personal data, the right to data portability, and the right to withdraw consent at any time. To exercise any of these rights, contact us using the details below.

You also have the right to lodge a complaint with a supervisory authority. In the Netherlands, this is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, autoriteitpersoonsgegevens.nl).

If you are a California resident, you may have rights under the CCPA/CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined under California law.

10. Children's Privacy

The Site is intended for businesses and professionals and is not directed at children. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective date" above. Material changes will be reflected on this page.

12. Contact

For any questions about this Privacy Policy or to exercise your rights, contact us at:

Mad Science Software B.V. Attn: James Youngquist james@madsciencesoftware.dev

This document is a template provided for convenience and does not constitute legal advice. Consider having it reviewed by qualified legal counsel for your specific jurisdictions and data practices.